Relx at Alexa Philippines
CEO and Co-founder Kate Wang’s pursuant in finding a better e-cigarette started at home. She’s a working mom of two young boys and cigarette is her way to cope with the pressure and stress of her busy life. The guilt washes over her with the unhealthy habit she was doing and her father who’d been smoking for over 40 years.
One night, she realised that her father’s habit had changed him over the years. The way he breathed, his permanent smoker’s cough, how he no longer smelled the way he did when she was younger.
Alarmed, she came up with a solution and passed her resignation letter for her to get started with the idea of making a better alternative to cigarettes.
Soon after the founding team of Relx was formed with the help of JD.com, one of China’s biggest E-commerce sites. In a period of 40 days, the campaign achieved ten times the goal.
Relx became the top-selling e-cigarette in China, and now, they make technology innovation and design accessible to adult smokers around the world.
Alexa Philippines is now helping Filipinos to change their smoking habits and switching to innovation of e-cigarettes like Relx. With six different stylish colours of their starting kit - black, navy blue, rose gold, red, space grey and turquoise; and their new celestial series kit - mystic aurora, solar eclipse and sunset glow. With their flavourful pods - blueberry, classic tobacco, fresh cucumber, fruit, grape fruit, icy slush, lemon tea, ludou ice, mango, banana smoothie (mellow yellow), mint, peach oolong, and watermelon mint.
Relx in now available at Alexa Philippines and ready to deliver right in your doorstep.