Super Smooth™ Engineered by RELX
SMOOTHNESS, ENGINEERED WITH PRECISION.
RELX Super Smooth™ is our performance standard and was created with over 100 R&D scientists from the RELX Lab through 76 sensory tests and adjustments which quantified smoothness through 5 performance indicators.
THE STORY BEHIND SUPER SMOOTHTM
“The philosophy behind RELX products is balance and symbolism. We strive for excellence in user experience, functionality and design.”
Chen Chen - RELX’s Chief Product Officer
At RELX, we are guided by a design philosophy to ultimately find the right balance of aesthetic design with a phenomenal user experience. From day one, this philosophy has been at the core of everything we do. We believe anything is possible with the right amount of experimentation and imagination.
Our team of engineers are on a quest to redefine the vaping experience and we are just at the beginning of our journey. We continue to chase perfection through research, science and expert engineering. When we were studying the user experience, it became clear that mouthfeel is of utmost importance. This is what led us to develop our performance standard, RELX Super Smooth™.
5 Performance Indicators
To ensure quality across our entire processes, RELX initiated and developed our RELX Standard. We referenced 30 stringent standards and then formulated our tests to be more complete and strict. Even in areas around the world where the quality level is not compulsory or regulated, our standard of quality does not yield.
Our quality experts continue to define and develop strict product requirements for our manufactures and suppliers.
See more at: Relxnow.com